Back when I was in advertising, I lived my life by something I had read on a poster once which said, ‘Big shots are just little shots that keep on shooting’. And I try to implement this even today, right in the middle of the massive tornado that is the digital revolution. I still have the poster too!
Advertising as we know it has changed by a mile, and more. Earlier, all a client would expect is a storyboard for a TVC, a few print ideas that would have to be full of innuendos and implied meanings, and if the creative team is lucky (or not) some radio spots. Fast forward, circa 2004. Facebook had just launched and while Mark Zuckerberg never wanted ads to take over any space that could be used for connections and communications, little did anyone know that it was just the beginning of the way advertising would be perceived.