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Posts for Spuul In News Category

How advertising in OTT will play out

Back when I was in advertising, I lived my life by something I had read on a poster once which said, ‘Big shots are just little shots that keep on shooting’. And I try to implement this even today, right in the middle of the massive tornado that is the digital revolution. I still have the poster too!

Advertising as we know it has changed by a mile, and more. Earlier, all a client would expect is a storyboard for a TVC, a few print ideas that would have to be full of innuendos and implied meanings, and if the creative team is lucky (or not) some radio spots. Fast forward, circa 2004. Facebook had just launched and while Mark Zuckerberg never wanted ads to take over any space that could be used for connections and communications, little did anyone know that it was just the beginning of the way advertising would be perceived.

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Learning behaviour & ROI from campaigns will be easier

With EKAM coming in, learning the habits, online behaviour, and other viewership trends of our consumers will become far easier.
-Subin, Global CEO Spuul

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OTT/VOD disrupted traditional ‘appointment viewing’ in India

This eco-system is interdependent on telcos, content owners, broadcasters, IPTV, the OEMs and the device industry.

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Spuul App Review: Stream countless Bollywood movies

Spuul App review

“Overall, the experience was pretty good and we can say the app is quite the right destination for movie fanatics”
-PCQuest

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Spuul India seeks paying subscribers, not advertising

There is greater demand for entertainment services across the country, not just in the big cities.

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Spuul aims to provide best in class user experience

We’re focused on providing our users with a seamless viewing experience through our better use of technology.
-Subin Subaiah, CEO Spuul

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VOD spawns growth in Independent Cinema

A platform for Independent films
– Ravi Bhushan

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Spuul signs 70 movie deal with Shemaroo

Spuul now has a wider range of movies for its viewers

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Spuul Now On Apple App Store

The popular streaming service for Indian movies online is available on AppleTV

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Up close and personal with Subin Subaiah

CEO, Spuul at Ficci Frames 2016

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