Celebs love turning their movie promotions into something fun.
Remember that time when Ranveer Singh took the Bang Bang challenge? Or Sonam Kapoor’s Dubsmash challenge for Prem Ratan Dhan Paayo? Well, cross-promotion has been a rage in Bollywood ever since and all the celebs have hopped on this exciting bandwagon.
With celebs doing so much to pique the public’s interest, movies end up getting the desired publicity, and celebs end up with millions of followers on social media. It’s a win-win situation.