Celebs love turning their movie promotions into something fun.
Remember that time when Ranveer Singh took the Bang Bang challenge? Or Sonam Kapoor’s Dubsmash challenge for Prem Ratan Dhan Paayo? Well, cross-promotion has been a rage in Bollywood ever since and all the celebs have hopped on this exciting bandwagon.
With celebs doing so much to pique the public’s interest, movies end up getting the desired publicity, and celebs end up with millions of followers on social media. It’s a win-win situation.
And because what celebs do out of love for their fellow celeb friends is so selfless, it turns out to be something that scales from beautiful to downright hilarious. It’s pure art.
We list down a few of our favourite cross-promotion gimmicks from recent times right here!
Ranveer can literally be the flag-bearer of all things cool
And this one’s for Badrinath Ki Dulhaniya.
Guess he’s one actor who has the most number of cross-promotional posts on his feed.
The next star who loves cross-promotion is Alia!
Here’s how she spread the word about Akshay Kumar’s movie Rustom.
— Alia Bhatt (@AliaBhattz) August 11, 2016
And this one’s a confession for the movie Neerja.
Isn’t she adorable?
Akshay Kumar is a genius, he took cross-promotion to the next level
He promoted his movie while promoting another.
There were a lot of stars who helped him promote Rustom, and this is how the Khiladi thanked them all.
Jacqueline’s cat MiuMiu is also great at cross-promotion!
The #beatpebooty challenge went viral amongst celebs and Jacqueline retweeted them. Here are Arjun Kapoor and Shraddha having fun with the song.
And the ABCD2 cast along with Varun Dhawan were clear winners!
Keep ‘em coming, Bollywood. We love watching you guys have fun.
Tell us who you think has the best Social Media presence in Bollywood?